Besides, communication privacy management (CPM) and information system (IS) theory are utilized in exploring privacy issue in cloud storage service. In order to fill the gap, we try to explore users’ privacy issue in both individual and organizational level in this research.
However, it is limited in individual usage in prior studies, and the linkage of organizational users and privacy concerns in cloud storage service is still missing. Therefore, privacy concerns are considered as a major issue restricting e-commerce growing and decreasing sales from internet (Dinev & Hart, 2006). Users are tend to acquire larger space in storage and enjoy the convenience of the cloud storage service, but they still worry about service security issues while adopting cloud storage service. With the increasing usage of smartphone and multi-computer device, consumers are craving for large storage capacity to storage data including multimedia, personal document, schedule or other work related files.
Institute of International Management (IIMBA-Master)(on the job class) The Effects of Privacy Concern and Other Related Factors to the Continuance Use among Cloud Storage Users
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